Former Netafim North America president to guide Madera-based company as growers face rising pressures around water, fertilizer, and crop profitability.
Madera, CA – June 2, 2026 – Deerpoint Group, offering a managed system built exclusively around specialty crop nutrition and serving growers across California and Arizona, has named Mike Hemman as Chief Executive Officer. He will lead Deerpoint as it enters the next stage of growth and expands awareness around customized continuous fertigation, field-level agronomic service, and practical grower education.
“Mike brings more than two decades of agricultural leadership experience,” said Chris Childres, Managing Partner & Founder at Edgewater Capital Partners, LP. “He understands how to align strategy, execution, and accountability while staying focused on the day-to-day needs of growers. Mike sees what we’ve built — a fully integrated system from in-house lab analysis to field-level delivery and real-time program adjustment — and knows exactly how to bring it to more growers. His background working with major agricultural companies, including global irrigation provider Netafim, will serve Deerpoint as it expands agriculture strategies focused on efficiency, plant health, and field performance.”
Crop nutrition decisions are being made in a tougher operating environment where water regulation, groundwater restrictions, fertilizer market volatility, and tight margins are affecting every input decision. Hemman will expand the adoption of Deerpoint’s continuous fertigation approach to help farmers reduce input costs and support plant health by matching the nutrition delivered through irrigation to real-time crop needs and field conditions.
“Growers are being squeezed from every direction – water, margins, input costs, labor,” said Mike Hemman, CEO, Deerpoint Group. “The ones I’ve watched succeed are the ones who got smarter about how they create systems to best meet their crops’ needs. Deerpoint has built something I haven’t seen anywhere else: a system that takes the guesswork out of crop nutrition and puts the execution on our team, not theirs. Growers tell us what they’re seeing in the field, we handle the plan, the applications, the adjustments, and we show our work every step of the way. That’s what I want more growers to have access to.”
Central to Deerpoint’s approach is its patented White Box™ delivery system — the technology that makes continuous fertigation possible at the field level. Rather than applying fertilizer in large slugs a few times a season, the White Box enables nutrients to be delivered through existing irrigation infrastructure on a continuous basis, matched to what the crop actually needs at each stage of growth. Deerpoint pairs the system with in-house lab analysis, field service, and ongoing program adjustments based on tissue, soil, and water sampling so the nutrition plan stays calibrated to real conditions throughout the season.